Wholesale stationery
I print folded cards in two colors using reduction printing techniques. The cards come with matching (printed) envelopes and I use Crane’s Lettra 110 paper. I sell a single card and envelope for $4 and a set of six (2 of each of three different designs) for $15 retail. I want to sell my stationery in gift shops, etc. but don’t know how much to charge them to sell my cards for me. What is the going rate?
Retailers expect wholesale cost to be about half of the list price…. e.g. they pay $7.50 for the $15 retail package.
There’s some flexibility in the pricing but they’ve got to pay for the lights and the employees and all that jazz out of their cut.
Thanks, Matthew. I don’t mind the $7.50 part, but $2 for single cards is tough to swallow :)