Letterpress printer on national TV ad

I am watching CNN’s coverage of the current election scene tonight and was surprised to see a commercial about “The Arts are Alive in Lubbock” that had a couple of shots of Dirk Fowler, a letterpress printer. He was described as a “letterpress artist” and he even has a line where he says the title line while in his printer’s apron, and shot in his shop with a press in the back ground. I usually suffer through the mind numbing commercials, but I thought, this is pretty neat. And for those who don’t know where Lubbock is, this city is in Texas.

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That had to cost some big bucks in Prime Time.


Were they advertising a program that will be on TV at some point in time in the future? Is so, do you remember when.