any bad kerning examples?

I was wondering if anyone knows a good example of a word/phrase and particular type face combination which will produce a really bad letter spacing when just typed in on a computer without kerning/spacing adjustments.

I am planning to use it as an ( exaggerated ) example of bad typesetting. Lately I am getting a lot of that from the designers. It almost looks like, who ever can move the mouse, qualifies as a designer/typesetter. I am a trade printer, I don’t do design myself.

I think that for a good letter spacing, a hairline stroke should be put on the type face to represent the ink-spread during the actual print, then the kerning/spacing should be done, and after the stroke should be removed for the film/plate output.
But the customer should be presented with “ink-spread” bold-up version of the artwork. After all, that is how the printed piece will look.

This stroke should not be confused with the one needed to bold-up the very thin typeface for structural reasons.

I am also curious, what are YOUR average ink-spread values?


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Got this one on my wall :)

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Dayton in all caps — had a lot of instances when I worked there in an ad agency’s print production department.


No reason to be overly serious about Life, but kerning does matter!


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this is fun: